Salinas Action Team Promotes 2020 Census in Innovative Ways

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News Date: 
July 29, 2020
Census 2020 Chalk Art

In the past four months, the City and other 2020 Census partners have been stepping up on innovative ways to reach the community and promote 2020 Census participation. Each person who responds to the 2020 Census means $2,000 per year in funding for 10 years. Previously, the Salinas Action Team has relied on face to face outreach, and since 2019 has hosted or facilitated over 90 outreach events engaging over 3,900 residents.

To promote the 2020 Census to Salinas residents, the City and Action Team partners have begun alternative efforts of outreach.

  • In 2020, the City has paid for 5 months of air time and radio spots on La Preciosa, Campesina, Kwave, and the Beach radio stations. These radio spots included Public Service Announcements by the late Mayor Joe Gunter and Councilmember Gloria de la Rosa.
  • In July, the City initiated the mailing of over 53,000 leaflets to all Salinas households through Republic Services and Monterey One Water utility bills.
  • The City, County Complete Count Committee, and Catholic Charities initiated the installation of over 55 banners in city limits informing residents about the Census.
  • Participation in 3 food bank outreach events providing Census shopping bags and encouraging participants to complete their Census.
  • City has hosted four Census Bureau Enumerator trainings and will host four additional trainings in early August, to ensure local enumerators are properly trained before beginning to knock on doors of non-responding households.
  • The City has distributed over 1,500 Census kits with Census flyers, magnets, toys, and Census coloring books to various City programs such as recreation giveaways, homeless outreach, small business services outreach, and to households in which the building inspections are taking place.
  • The City and County initiated the creation of door hangers, lawn signs, and table toppers for distribution in hard-to-count areas to increase awareness on the importance of the 2020 Census.
  • Community Development Department staff discussed the Census in a Radio Bilingue and a KION interview.
  • Collaborated with Padres Unidos to deliver 25 Census kids bags to front doors on Dia del Nino.

In the past week, the City’s response rate has increased at a faster rate than usual, where the City saw a 0.6% rate increase in a four-day period. Currently, the City is about 7 points behind the state response rate average.