Alisal Lotería Shop Local Campaign - December 2021

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News Date: 
November 14, 2021

Shop in the Alisal this holiday season and win prizes with Salinas Lotería winter holiday edition! The City of Salinas in collaboration with the Salinas United Business Association (SUBA) will launch the Salinas Lotería shop local initiative in December 2021. Support the Alisal small business community by making purchases at participating Alisal businesses. 

The list of participating businesses will be coming soon! Follow the City on social media (@cityofsalinas) for the campaign announcement, participant list, and details on where to pick up a game board ("tabla"). 

The Salinas Lotería initiative is a pilot program aimed at supporting small businesses by bringing shoppers to commercial corridors in the City, with the goal of expanding the initiative citywide during peak shopping seasons.