City Holds Workshop to Support Latino Entrepreneurs

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News Date: 
May 2, 2018

 On Sunday, April 29th, over 70 entrepreneurs and small business owners attended Dia Del Empresario Latino 2018 (DDEL) at Sherwood Hall.  The all-day event, which was a first in Salinas, consisted of panel and workshop sessions providing entrepreneurs and existing business owners with information on starting or expanding their businesses.  Topics included

  • Panel discussion with successful entrepreneurs;
  • Presentation on the City permit and licensing process to open a business;
  • How to administer and manage business finances;
  • What lenders look for in a small business loan application, and
  • Marketing and social media strategies for promoting a business.

During a networking lunch, participants were able to talk to community partners, presenters and lenders at resource tables regarding their programs and services.

DDEL was sponsored by the City of Salinas, Community Foundation for Monterey County, USDA, SUBA and Wells Fargo Bank, and was presented by El Pájaro Community Development Corporation (ELPCDC). 

For the past two years, the City has contracted with ELPCDC to provide small business support services to Salinas businesses. The mission of ELPCDC is to promote equal access to economic opportunity with the commitment to transform people’s lives through entrepreneurship.  Since its inception, El Pájaro CDC has focused on developing micro-enterprises and small businesses. They have successfully assisted hundreds of small businesses with technical assistance, loan application and packaging, business plans, marketing, management, and business technology applications.